Reminiscences of Max & Me Catering. Part VII
Relaxing with Katie & Ashley in LBI after the RNC. After the crazy month of the lead up and execution of all our RNC business, we all had some nice downtime to relax and reflect. For me, my real work and what I wanted to accomplish with Max & Me Catering was just about to begin, which was to transform a high end, mostly Bucks County based catering company into a major player in the Philadelphia (and beyond) event world. In reviewing our history and current work calendar, I also wanted to focus mostly on growing our business through corporate events as opposed to weddings which had been the bread and butter (or maybe in our case the lobster & filet) of Max and Jon's business. There's nothing wrong with weddings as a major part of a strong caterer's event mix, but I felt we needed much more corporate to balance out the calendar and allow us to have more full time dedicated employees. How to move our center of gravity from above (Bucks County) to Philly...